Privacy Policy

Your privacy is important to us. Precision Chiropractic (“us”, “we”, or “our”) operates the https://www.precisionchiroma.com/ website (the “Service”).

This Privacy Policy page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy.

We believe that transparency is the key to any healthy relationship. Here we describe the privacy practices for our website and you will learn about the data we collect, how we use it, the controls we give you over your information, and the measures we take to keep it safe.

Specifically, we’ll cover:

Definitions

Personal Data
Personal Data means data about an individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).

Usage Data
Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (i.e., the duration of a page visit).

Cookies
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by online service providers in order to (for example) make their websites or services work, or to work more efficiently, as well as to provide reporting information.

Data Controller
Data Controller means a person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal data are, or are to be, processed.
For the purpose of this Privacy Policy, we are a Data Controller of your data.

Data Processor (or Service Providers)
Data Processor (or Service Provider) means any person (other than an employee of the Data Controller) who processes the data on behalf of the Data Controller.
We may use the services of various Service Providers in order to process your data more effectively.

Data Subject
Data Subject is any individual who is the subject of Personal Data.

Data User
The User is the individual using our Service. The User corresponds to the Data Subject, who is the subject of Personal Data.

Information Collection & Usage

We collect, in the appropriate situations, two types of information for various purposes to provide and improve our Service to you:

  • Personal Information: While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personal Data may include, but is not limited to your name, email, phone number, or address.
  • Non-Personal Information: We collect browsing behavior, device type, and analytics data to improve our website experience.

We may use your Personal Data to respond to your requests, contact you with newsletters or inform you of marketing related events that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or by contacting us to be removed from any email we send.

Usage and Device Data
We may also collect information on how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, operating system, device type, screen resolution, referral Information (the website or link you came from before visiting our website), clicks, scrolling behavior, mouse movements, keystrokes (excluding sensitive information like passwords or credit card details), the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Session Recordings & Heatmaps
We may record how you interact with our site, such as pages visited, time spent, and navigation behavior.

Tracking & Cookies Data
We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.

Cookies are small data files stored on your device that may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.

Examples of cookies we use:

  • Session Cookies: Help operate our website and remember user actions.
  • Preference Cookies: Store user preferences and settings.
  • Security Cookies: Maintain website security and protect against fraud.

You can adjust your browser settings to refuse cookies or notify you when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

If you are visiting from the EU, you can read our Cookie Policy.

How We Use Data

We use the collected data to:

  • Provide and maintain our Service
  • Notify you about changes to our Service
  • Allow you to participate in interactive features of our Service when you choose to do so
  • Respond to your inquiries or service requests
  • Gather analysis so we can improve our Service
  • Monitor the usage of our Service
  • Detect, prevent, and address technical issues
  • Comply with legal obligations
  • Provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information

Data Retention

We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

We will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

Transfer of Data

Our website is hosted by a third-party provider (e.g. Siteground, GoDaddy, WP Engine) which means your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those from your jurisdiction.

If you are located outside of the United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United States and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Business Transfers

In the event of a merger, acquisition, or sale of our business or assets, your information may be transferred as part of the transaction. We will notify you via email or a prominent notice on our website if such a transfer occurs and any changes to the privacy policy.

Will We Ever Sell Your Data?

No! We respect your privacy and are committed to protecting your personal information. Any information or personally identifiable data collected will never be shared, sold, or traded to any third parties or affiliates for marketing or promotional purposes.

Data Disclosure for Law Enforcement

Under certain circumstances, we may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).

In the event that we are legally compelled to disclose your information to a third party, we will attempt to notify you unless doing so would violate the law or court order.

Legal Requirements

We may disclose your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation (e.g. search warrant, subpoena, court order)
  • Protect and defend the rights or property of Precision Chiropractic
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of users of the Service or the public
  • Protect against legal liability

Data Security

The security of your data is important to us, and we use encryption, secure servers, and other safeguards to protect your data.

We work hard to keep your data safe. We use a combination of technical, administrative, and physical controls to maintain the security of your data. This includes using Transport Layer Security (“TLS”) to encrypt many of our website services.

But remember that no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

“Do Not Track” Signals

Do Not Track (“DNT”) is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

Your Rights

We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data. Whenever made possible, you can update your Personal Data by contacting us to make the required changes.

If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us. In certain circumstances to the extent required and permitted under applicable law, and subject to our rights to limit or deny access/disclosure under applicable law, you have the right to:

  • Access and receive a copy of the Personal Data we hold about you
  • Rectify and correct any Personal Data held about you that is inaccurate
  • Request the deletion of Personal Data held about you from our database

You have the right to data portability for the information you provide to us. You can request to obtain a copy of your Personal Data in a commonly used electronic format so that you can manage and move it.

Please note that we may ask you to verify your identity before responding to such requests.

Canadian Resident? Your Rights Under PIPEDA

Under Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), you have the right to access, correct, or request deletion of your Personal Data.

If you believe we have misused your personal data or not complied with privacy laws, you may file a complaint with the Office of the Privacy Commissioner of Canada (OPC). More details can be found at https://www.priv.gc.ca/en/. Alternatively, you may contact your provincial privacy commissioner, if applicable.

To make a request, contact us.


U.S. Resident? Your Rights Under U.S. Privacy Laws

Your privacy rights depend on the state where you reside. If you have concerns about how we handle your personal data, you may file a complaint with the appropriate regulatory authority, such as the Federal Trade Commission (FTC): https://reportfraud.ftc.gov/


California Resident Rights (CCPA/CPRA)

If you are a resident of California, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) regarding your personal data.

To exercise these rights, please refer to the contact information at the bottom of this page or contact the California Attorney General: https://oag.ca.gov/privacy/ccpa. We will verify your request as required by law.


Other U.S. State Laws

Residents of certain U.S. states (such as Virginia, Colorado, and Connecticut) may have additional rights regarding their personal data under applicable privacy laws. To exercise these rights, please refer to the contact information at the bottom of this page. We will verify your request as required by law.

Service Providers

We may employ third-party companies and individuals to facilitate our Service (“Service Providers”), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Each third-party provider has its own privacy policy, and we encourage you to review their policies for more information on how they handle your data. We’ve included direct links to some below.

Analytics

We may use third-party Service Providers to monitor and analyze the use of our Service.

  • Google Analytics is a web analytics service provided by Google, Inc. (“Google”) that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics Opt-Out Browser Add-On. The add-on prevents Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page.

Clarity

We use Clarity by Microsoft for collecting and analyzing user behavior data on our website. For more information on how Clarity handles your data, please refer to Clarity’s Privacy Policy.

Marketing, Email, and Text Communications

We use third-party email marketing, CRM, and text messaging tools (e.g. ActiveCampaign, MailChimp) to manage customer relationships and send marketing communications, including promotional text messages.

You can opt out of receiving these communications at any time by using the unsubscribe link included in our emails or replying with “STOP” to text messages.

HighLevel

We use HighLevel for customer relationship management (CRM), including sending emails, text messages, and automating marketing campaigns. Go High Level helps us manage customer interactions and improve our communication with users. For more information on how Go High Level handles your data, please refer to HighLevel Inc.’s Privacy Policy.


Customer Support & Live Chat

We may use chatbots, live chat services, or help desk software (e.g. Intercom, Zendesk) to provide customer support and assist with inquiries. Conversations and inquiries may be stored for service quality purposes and improving our support policies.

Payment Processors

If purchases are made through our website, third-party payment processors (e.g. Stripe, PayPal, ThriveCart) handle all transactions. We do not store your payment information directly.

Form Submissions & Data Collection

When users submit forms on our website, the information may be processed through third-party form management tools or CRM platforms (e.g. Google Forms, HubSpot CRM).

WordPress

On our blog, we use Akismet for spam protection. Automattic is the organization behind WordPress CMS and Akismet plugin. Read Automattic’s Privacy Policy for more information.

YouTube

On our blog and elsewhere on our website, we embed YouTube videos that we have created within our content. Read YouTube’s Privacy Policy for more information.

Children’s Privacy

We are committed to protecting the privacy of children. Our Service is intended for general audiences, including parents and guardians, but we do not knowingly collect personally identifiable information from children under the age of 13 (in the U.S.) or under the age of 16 (in some Canadian provinces) without parental consent.

While our services may be used by children in the context of pediatric care, we do not collect personal data about children under these ages unless we have obtained explicit parental consent in accordance with applicable privacy laws.

If you are a parent or guardian and you become aware that your child has provided us with personal data without your consent, please contact us. If we become aware that we have collected personal data from children without verification of parental consent, we will take steps to delete that information as quickly as possible.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page, reflected with a new, updated effective date.

Legal Disclaimer

The information on this website is for general informational purposes only and should not be considered professional advice. We strive to provide accurate and reliable information, but we do not guarantee its completeness or correctness.

For specific concerns, especially regarding health, legal, or financial matters, we recommend consulting with a qualified professional.

All information on this site is provided “as is,” without any warranties or guarantees. We are not responsible for any losses or damages that may result from using the information provided here.

In no event will we, or our affiliates, partners, employees, or agents, be liable for any loss, injury, or damages arising from reliance on any information contained on this website. This includes, but is not limited to, any consequential, incidental, or special damages, even if we have been advised of the possibility of such damages.

Who We Are and How To Contact Us

If you have questions, suggestions, or concerns about this policy, or about our use of your information, please contact us.

Precision Chiropractic

163 Bridge Road Salisbury, MA 01952

978-462-2971

This Privacy Policy does not protect you when you send content, questions or ideas to Precision Chiropractic via email. If you want to keep any information private or proprietary, do not send them in an email. We try to answer every email within 48 business hours, but are not always able to do so.